FRISCO, TX — A tantrum deployed by three-year-old Oliver Marsh in the toy aisle of a Frisco Target location Saturday afternoon has been rated a Category 4 on the informal scale used by fellow shoppers, making it the most severe public meltdown recorded at the store since the grand opening of the LEGO display in November 2024.

The episode, which began at 2:37 p.m. when Oliver’s mother, Jenna Marsh, 33, declined to purchase a foam sword, escalated rapidly through what witnesses described as “multiple distinct phases,” including screaming, floor contact, and a brief but memorable period of going completely limp that one shopper compared to “a protest demonstration, but less organized.”

“He went boneless,” said witness Patricia Yun, 61, who was shopping for bath towels two aisles over. “I didn’t know a human body could do that. I served four years in the Navy and that child rattled me.”

“It wasn’t the volume that got me. It was the duration. At minute eight I thought it was winding down. It was not winding down. It was reloading.”

Store associate DeShawn Pryor, 24, offered the above assessment from the break room, where he had retreated after attempting to offer Jenna a complimentary sticker, which Oliver slapped out of his hand.

Jenna, who was seen carrying Oliver horizontally under one arm while pushing a cart with the other, told reporters she “made peace with public judgment around tantrum number two hundred” and that her only regret was “not wearing noise-canceling earbuds.”

Three shoppers abandoned their carts and left the store. A fourth was seen placing a sympathy bottle of wine in Jenna’s cart without making eye contact.

At press time, Oliver had fallen asleep in his car seat holding the foam sword, which Jenna confirmed she purchased “because I am a human being with limits.”